Public Relations majors incorporate writing skills, digital media, creativity and strategic planning to produce PR campaigns. Emphasis is placed on understanding the theoretical foundation of public relations and using that knowledge to incorporate 21st century tools into strategic communication approaches.
Union’s public relations program is one of only 32 universities in the world to receive Certified in Education for Public Relations (CEPR) status from the Public Relations Society of America (PRSA). The program is one of two universities in the Council for Christian Colleges & Universities (CCCU) to earn CEPR. The program also has a vibrant PRSSA (Public Relations Student Society of America) chapter, making it one of only 7 schools in the Council for Christian Colleges & Universities (CCCU) to earn this distinction.
Public Relations Major: 48 hours
Required Courses: 33 hours
Professional Electives: Select 6 hours from
Practical Electives: Select 9 hours from
Minor Requirements:—21 hours
- COM 242, 323, 343, 423
- Select 9 hours from: COM 121, 220, 236, 320, 329, 351, 360, 356, 415, 416