The Digital Media Communications (DMC) major empowers students to share their ideas and their faith in new and creative ways by teaching them the technical, creative and communication skills necessary to connect in this interactive age. DMC majors learn to collaborate, experiment and innovate through a series of hands-on classes and practical projects for both internal and external clients. We equip students to think creatively and critically in this ever-evolving field, providing them with skills and experiences needed to design, develop and deploy projects across a variety of media platforms.

Digital Media Communications is a merger of our Digital Media Studies and Media Communications majors. DMC majors take courses in:

  • video production
  • digital photography
  • television production
  • interactive media
  • social media

Venn Diagram DMC

Digital Media Communications major: 49 hours (16 classes)

Required Courses: 19 hours (6 classes)

Introduction to news writing skills for the beginning media student to understand the differences and similarities of writing for print and broadcast media. Credit Hours: 3. Offered in the Fall and Spring.
An introductory course to visual storytelling using a variety of digital media. Students will learn to create and deliver compelling and emotionally engaging narratives for a variety of purposes, combining video, still images, audio and interactivity. Credit hours: 3. Pre-requisites: None. Offered in the Fall and Spring.
The basics of seeing a story-telling photograph and learning to apply the basics of photography to help communicate a message. Emphasis will be placed on setting high standards of visual integrity and communication ethics and on developing an understanding of the role of photojournalism in shaping and reflecting contemporary society. The history of photojournalism, current trends, and the varied challenges found in this field will be explored. Credit hours: 3. Pre-requisites: None. Offered in the Fall and Spring.
Introduces the student to the basic methodologies, technologies, and expectations of the Digital Media Communications major, utilizing case studies, guest speakers, and field trips. Credit hours: 1. Pre-requisites: None. Offered in the Spring.
Fundamentals of web site development and management, graphical web-building tools, multi-level site planning and construction, navigation schemes, client- and server-side scripting, basic interactivity, information organization, and the delivery of basic multimedia content. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
An introduction to the critical study of new media, with a focus on the history of contemporary digital media, the theories developed to make sense of contemporary digital media, and the social and political impact of digital technologies. This course will also consider coming and future trends in media technologies in light of the history and theory of new media. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
The legal controls and government regulations on mass media. Students will study case precedents involving the freedom and rights of the press and broadcasters.Credit hours: 3. Prerequisite: Senior standing. Offered in the Spring.

Interactive Electives: Select 9 hours (3 classes) from

Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Credit hours: 3. Prerequisite: COM 220. Offered in the Fall.
Using hands-on experiences to edit, layout and develop interactive projects, to provide a practical understanding of navigation and user interface design principles, with emphasis placed on multi-platform template design, usability, information visualization and collaborative communication. Credit hours: 3. Pre/Co-requisite: COM 327.Offered in the Spring.
Project-based approach toward developing skills in the creation of interactive media using industry standard software, interactive design theories, needs assessment, and project management procedures. Credit hours: 3. Prerequisite: COM 327. Offered in the Spring.
Examines the world of server-side web technologies and the development of web application tools. This will be accomplished by exploring methodologies for building web applications; exploring various methods of web data base exchange, and examining the aesthetics of a well- formed application for various applications like content management systems, personalized service centers, and other tools that push the power of databases to the web. Credit hours: 3. Prerequisites: CSC 360. Offered in the Fall.

Strategic Electives: Select one course from each group–6 hours (2 classes)

Organizational structure, communication networks, and employer-employee relationships. Emphasis: conducting interviews and performance appraisals, decision-making strategies, ethics, team-building, and the communication audit. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
An interactive experience emphasizing the process by which organizations help managers and employees improve performance and increase job satisfaction. Credit hours: 3. Pre-requisites: None. Offered in the Fall, even years.
An exploration of the theoretical foundations of social media and the relevant strategies necessary to understand, critically evaluate, and create in this emerging digital space. The course will be split between thinking critically about the ramifications of social media on personal and professional communication, and gaining fluency in the tools necessary to create a strategic digital identity. Credit hours: 3. Pre-requisites: None. Offered in the Spring.

Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Credit hours: 3. Offered in the Fall. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
An overview of the field of advertising, including its history in the United States, advertising as a business, current career opportunities in the field, and past and current trends in both traditional and new media. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
Exploration of the role of marketing in a free enterprise system through the development, implementation, control, and evaluation of marketing strategies with emphasis on marketing models and concepts utilized in decision making. Credit hours: 3. Pre-requisites: None. Offered in the Fall and Spring in the McAfee School of Business Administration.

Visual Electives: Select 9 hours (3 classes) from

Overview of the elements of production: cameras, sound, lighting, and videotape recording using a switcher. Students work with these in producing television programs. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
Development of professional vocal, visual, personality, and performance skills by use of simulated newscasts, interviews, and script narrations. Credit hours: 3. Pre-requisites: None. Offered in the Spring.
Social documentary photojournalism is an attempt to bear witness, to bring attention, and to advocate. At its best, it tries also to communicate something a concerned and informed photographer felt when he/she released the camera’s shutter. Social documentary photojournalism communicates through a complex distillation of visual truth and interpretation. This course will take a close look at work that has made an impact on its audiences and at the photographers who produced it. Technical proficiency and visual awareness will continue to broaden. Credit hours: 3. Prerequisite: COM 336. Offered in the Spring.
Course will broaden proficiency and visual awareness in the articulation of ideas through learning how to “see” light, capturing the moment, documentary photography, portraiture, fashion, food, architecture, advertising, and sports. It will also stress exploring a fresh view of the commonplace, maintaining high standards of visual communication and understanding the relationship between words, photographs, and design. Credit hours: 3. Prerequisite: COM 236. Offered in the Fall and Spring.
An exploration of the technical aesthetic qualities of photographs and how these factors affect editorial decisions concerning their use in publications. Students will acquire skills in visual editing and participate in discussions of ethical and legal issues. Understanding subject emphasis, application of framing techniques, characteristics of good photographs, universal themes, photograph evaluation, recognizing impact value, and ethics will be stressed. Credit hours: 3. Prerequisite: COM 336. Offered in the Spring.
Using hands-on experiences to edit, design, layout, and develop publish-ready documents to provide practical knowledge of state-of-the-art publishing technology. Credit hours: 3. Pre-requisites: None. Offered in the Spring.
Focused on the narrative style of storytelling, this course will expand students’ understanding of the technical, theoretical and aesthetic issues inherent to time-based media, with specific focus on the role of Christians in media. Credit hours: 3. Prerequisite: COM 220. Offered in the Fall of even years.
This course will explore the many variations of portfolio presentation in today’s marketplace and the photographs needed to present a well-rounded collection. Preparation of a portfolio based upon research in the student’s areas of interest will be a primary target of the class. Looking closely at potential clients, target audiences, various ways of delivery, and the images needed for a portfolio will be addressed. Credit hours: 3. Prerequisite: COM 336. Offered in the Fall.

Practical Electives: Select 6 hours (2 classes) from

Practical hands-on experience in communications. Students work with a faculty member on specific projects related to one of the various media productions to enhance their knowledge and expertise in their major. May be repeated for a maximum of 9 semester hours. Credit hours: 1-3. Prerequisite: Instructor’s Consent. Offered in the Fall and Spring.
Selected students are assigned as interns to obtain supervised practical real-life work experiences. It is not a job per se; it is a learning opportunity having direct relationship to the student’s program of study and career interests. Course may be repeated for credit.  Credit hours: 3. Prerequisite: Permission of Chair.Offered in the Fall, Winter, Spring, and Summer.

Minor in Digital Media Studies: 21 hours (7 classes)

Required courses:

A. Choose at least two courses from each list:

  1. ART: 120, 221, 345, 346, 347, 348
  2. COM: 220, 236, 320, 327, 356, 365
  3. CSC: 200, 265, 335, 360, 361