Behind the scenes of Jackson 24/7
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Interviewing Jackson mayor Jerry Gist
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BROADCAST JOURNALISM

In the Broadcast Journalism major, students learn performance skills in front of the camera, cutting edge editing and production techniques behind the scenes, as well as scriptwriting, reporting, editing and news analysis skills.

Union graduates are in positions to influence the broadcast media. Alumni hold positions at Fox News and Top 50 Market stations across the country. Positions in Christian media are also held by graduates at Focus on the Family and the International Mission Board. Union broadcast journalism graduates have won four local and regional Emmy Awards.

During the year, Union students produce Jackson 24/7, a daily live news program and Union Bulldog Basketball games. Students have also had internship opportunities with the Boston Red Sox, “Jeopardy!,” Fox News Channel, “Who Wants to be a Millionaire” and “Good Morning America.”

If you are interested in the Broadcast Journalism major, please contact, Professor Steve Beverly.

Broadcast Journalism Major: 48 hours (16 classes)

Required Courses: 36 hours (12 classes)

An oral communication skills course that emphasizes organizing thoughts, adapting messages to specific audiences, using language correctly, delivering messages verbally and nonverbally with confidence, and active listening and evaluation skills. Credit Hours: 3. Pre-requisites: None. Offered in the Fall, Spring, Winter, Summer.
Introduction to news writing skills for the beginning media student to understand the differences and similarities of writing for print and broadcast media. Credit hours: 3. Pre-requisites: None. Offered in the Fall and Spring.
An introductory course to visual storytelling using a variety of digital media. Students will learn to create and deliver compelling and emotionally engaging narratives for a variety of purposes, combining video, still images, audio and interactivity. Credit hours: 3. Pre-requisites: None. Offered in the Fall and Spring.
Overview of the elements of production: cameras, sound, lighting, and videotape recording using a switcher. Students work with these in producing television programs. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
The basics of seeing a story-telling photograph and learning to apply the basics of photography to help communicate a message. Emphasis will be placed on setting high standards of visual integrity and communication ethics and on developing an understanding of the role of photojournalism in shaping and reflecting contemporary society. The history of photojournalism, current trends, and the varied challenges found in this field will be explored. Credit hours: 3. Pre-requisites: None. Offered in the Fall and Spring.
Focuses on practical research associated with the pursuit of a degree in communication. Emphasis is on developing a research attitude, research skills, and a research vocabulary. Deals with surveys, validity, and the interpretation of data. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
Development of professional vocal, visual, personality, and performance skills by use of simulated newscasts, interviews, and script narrations. Credit hours: 3. Pre-requisites: None. Offered in the Spring.
Management and producing theories and techniques for the newsroom learned from studying day-to-day decision making, personnel management, regulation, story decision, and ethical dilemmas faced by news directors and senior producers. Credit hours: 3. Pre-requisites: None. Offered in the Fall.
This course is designed to improve and expand the news gathering and writing skills of the media student, further developing understanding of print news writing, news judgment and construction of print news stories, as well as social responsibility and an ethical framework for print journalists. Credit hours: 3. Pre-requisites: COM 121 & 220. Offered in the Spring.
This course is designed to improve and expand the news gathering and writing skills of the media student, further developing understanding of broadcast news writing, news judgment and construction of broadcast news stories, as well as social responsibility and an ethical framework for broadcast journalists.Credit hours: 3. Pre-requisites: COM 121. Offered in the Fall.
Combines advanced skills in broadcast production with writing, producing, and reporting for a regular news magazine for cable television.Credit hours: 3. Pre-requisites: COM 230 & 352. Offered in the Spring.
The legal controls and government regulations on mass media. Students will study case precedents involving the freedom and rights of the press and broadcasters.Credit hours: 3. Pre-requisites: Senior Standing. Offered in the Spring.

Professional Electives: Select 12 hours (4 classes) from

Organizational structure, communication networks, and employer-employee relationships. Emphasis: conducting interviews and performance appraisals, decision-making strategies, ethics, team-building, and the communication audit. Credit Hours: 3. Pre-requisites: None. Offered in the Spring.
Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Credit Hours: 3. Pre-requisites: None. Offered in the Fall.
Social documentary photojournalism is an attempt to bear witness, to bring attention, and to advocate. At its best, it tries also to communicate something a concerned and informed photographer felt when he/she released the camera’s shutter. Social documentary photojournalism communicates through a complex distillation of visual truth and interpretation. This course will take a close look at work that has made an impact on its audiences and at the photographers who produced it. Technical proficiency and visual awareness will continue to broaden. Credit Hours: 3. Pre-requisites: COM 336. Offered in the Spring.
Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Credit Hours: 3. Pre-requisites: COM 220. Offered in the Fall.
An overview of the field of advertising, including its history in the United States, advertising as a business, current career opportunities in the field, and past and current trends in both traditional and new media. Credit Hours: 3. Pre-requisites: None. Offered in the Fall.
Course will broaden proficiency and visual awareness in
the articulation of ideas through learning how to “see” light, capturing the moment, documentary photography, portraiture, fashion, food, architecture, advertising, and sports. It will also stress exploring a fresh view of the commonplace, maintaining high standards of visual communication and understanding the relationship between words, photographs, and design. Credit Hours: 3. Pre-requisites: COM 236. Offered in the Fall and Spring.
Management and producing theories and techniques for the newsroom learned from studying day-to-day decision making, personnel management, regulation, story decision, and ethical dilemmas faced by news directors and senior producers. Credit Hours: 3. Pre-requisites: None. Offered in the Fall.
An exploration of the theoretical foundations of social media and the relevant strategies necessary to understand, critically evaluate, and create in this emerging digital space. The course will be split between thinking critically about the ramifications of social media on personal and professional communication, and gaining fluency in the tools necessary to create a strategic digital identity. Credit Hours: 3. Pre-requisites: None. Offered in the Spring.
Using hands-on experiences to edit, design, layout, and develop publication-ready documents to provide practical knowledge of state-of-the-art publishing technology. Credit Hours: 3. Pre-requisites: None. Offered in the Fall.
An oral communication skills course that emphasizes organizing thoughts, adapting messages to specific audiences, using language correctly, delivering messages verbally and nonverbally with confidence, and active listening and evaluation skills. Credit Hours: 1–3. Pre-requisites: Instructors Consent. Offered in the Fall, Spring, Winter, Summer as needed.
This course will vary depending on the semester to include a broad range of special topics related to the journalism field. Credit Hours: 3. Pre-requisites: COM 121. Offered as needed.
Students are assigned as interns to obtain supervised practical work at a local television station professionally concerned with broadcasting. Credit Hours: 3. Pre-requisites: COM 230; 2 required courses in the major. Permission of Chair. Offered in the Fall, Spring, Winter, Summer.
Selected students are assigned to obtain supervised practical work at a local newspaper professionally concerned with the print media. Credit Hours: 3. Pre-requisites: 2 required courses in the major; Permission of Chair. Offered in the Fall, Spring, Winter, Summer.

Minor in Broadcast Journalism: 21 hours (7 classes)

Required Courses:

A. Required Courses: COM 120, 121, 220, 236, 352—15 hours (5 classes)
B. Professional Electives: Select 6 Elective hours (including 3 upper level hours) (2 classes) from COM 230, 245, 347, 406, 415